By Mitchell Levy
This ebook can assist you relish the benefit of construction and the intensity of worth a publication (or sequence of books) can create to your enterprise. no matter if the writer writes the e-book themselves, had their clients/partners offer content material, or had it ghostwritten, you'll be expert and encouraged by way of the tales and classes of others' successes with books. The authors during this booklet wrote content material that allowed them to illustrate innovation, proportion their business plan, enhance customer retention, and percentage tips and strategies on utilizing a device or carrier. the truth that they positioned this content material in a publication gave their principles weight and elevated their credibility and attractiveness. Having the books appear on Amazon, BN.com and different bookstores in addition to in my view supplying their books to clients/prospects fairly helped to force the influence in their message. while you're a CEO, CMO, evangelist or a person on your corporation that should display notion management, force lead iteration, and bring up profit, this ebook is a useful learn because it may help you catapult your luck.
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Extra info for 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership
The great thing is the book was not designed to be a profit center—it was designed to position me as the expert in marketing to the government. With the tacit endorsements from major corporations and government agencies, this mission is accomplished. ), and having a monthly fee membership website with the book title. ) as a recognized authority. com. There are a lot of sales trainers out there, and even more motivational speakers. Trying to differentiate myself and my company by defining my niche (Inside Sales), offering great content and information with a weekly e-zine, and creating an outstanding website all had an impact and helped me attract some business, but most days it was a struggle to get noticed.
The last one, 'Toxic People: Decontaminate Difficult People at Work Without Using Weapons or Duct Tape,' was published by John Wiley (New York). I continue to be amazed how this book has put me on a very different level from other speakers. The book is a Barnes & Noble bestseller and also a #1 on the CEO Read list. Publishers from Russia, Romania, and France have requested the rights to publish the book in their languages. The distribution has been worldwide. My fees have increased, and my bookings are way up, not to mention the money being made from the sales of the book.
The research is outstanding. " I thought I had misunderstood. " I stammered. "I passed your manuscript along to my boss, and he now says that we can't afford not to go with you," he replied. "I can't cut my rates to match the lower-priced vendor," I warned. "You don't have to. " Besides keeping a large client (who is worth between $20,000–$40,000 per year in income), the pre-release endorsements for the book have resulted in appearances on major news networks, as well as a job offer from a news organization wanting to know if I would be interested in doing freelance science reporting, which I am seriously considering.
42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership by Mitchell Levy